Google: Pandemic highlights urgency for businesses to go digital


Posted at Jun 05 2020 10:49 AM | Updated as of Jun 06 2020 10:39 AM

Google: Pandemic highlights urgency for businesses to go digital 1
The Google Philippines headquarters in Taguig. ABS-CBN News/File​

MANILA - A strong digital presence can help small firms survive in times of uncertainty by being able to continue their businesses online, Google Philippines said Friday, as the world battled the coronavirus pandemic.

Google said it partnered with the Department of Trade and Industry before the COVID-19 pandemic to train small businesses on digital strategy through webinars. 

Small businessmen will be able to use the internet to boost their online presence, manage their business listing, reach more consumers and even respond to inquiries, said Google Philippines head of Government Affairs and Public Policy Yves Gonzalez.

Small firms are also trained on available tools so that they can be searched on Google Maps and Google Search, he said.

"As we navigate this uncertainty, we believe that small businesses should really have a strong digital strategy and that having a digital strategy will help prepare them for uncertainty that lies ahead," Gonzalez said.

The program migrated to online training and has so far reached 10,000 business owners, he said. 

Other tools are also being introduced to help businesses stay connected such as the video conferencing platform Google Meet which is now free to use, Gonzalez said.