How Pinay mom got rich from 'gulay juice'

by Jon Carlos Rodriguez,

Posted at May 17 2014 07:40 AM | Updated as of May 29 2014 07:09 PM

MANILA, Philippines – Aspiring for a healthy lifestyle for her son was what drove a Filipina entrepreneur to put up a juice bar.

Joy Torres said she started making vegetable smoothies after her son, Matthew, was diagnosed with a congenital heart disease.

She said her son always complained about difficulty in breathing, but they only discovered that he had an ailment when he fainted inside a church.

Matthew was used to eating junk food, but following doctor’s orders, Torres had to change her son’s diet to add more vegetables and fruits.

To push Matthew to eat healthy, Torres decided to concoct vegetable smoothies using her own recipe.

She eventually found the perfect mix after many attempts, and it soon became a hit even with Matthew’s classmates.

“Dinadala nila sa bahay ‘yung mga lalagyan nila tapos magju-juice ako para sa kanila libre lang,” Torres told "My Puhunan" host Karen Davila.

Detoxify Bar owner Joy Torres. Photo from My Puhunan Facebook page

Torres said she was convinced by her husband to make a business out of her smoothies and juices.

She started selling 1.5 liter-bottles of vegetable juice for P1,000 from a capital of P800.

“Hanggang sa dumami na ang mga order ng mga customer, hindi na namin magawa sa bahay. So ‘yung asawa ko ‘yung nag-isip na magtayo ng tindahan,” she said.

Using her and her husband’s 15 years’ worth of savings, they opened Detoxify Bar, which sells different varieties of all-organic and nutritious fruit and vegetable detox juices.

“Unang juice bar na naging attraction din kasi jinu-juice namin sa harapan nila, na hindi siya parang sa grocery na mapi-pick up mo lang ‘yung bote na gawa na,” she said.

Detoxify Bar's green vegan detox. Photo from My Puhunan Facebook page

A bottle of “green vegan detox,” made from apple, cucumber, romaine lettuce, broccoli, celery, moringa and lemon sells for P220.

Detoxify Bar is also selling other vegetable detox concoctions and preparing healthy meals to go with the healthy drink, with the help of Torres’ friend, actress Judy Ann Santos.

Torres said Santos gives her tips on how to improve the entrees.

From P3,000 gross sales a day, Detoxify Bar now brings in over P100,000 a day.

“I’m proud of my mom, and because of this ‘yung success namin talagang she really worked hard for it,” Torres’ son Matthew said.

Detoxify Bar has branches in Eastwood and McKinley Hill in Taguig.