How design thinking got more eyeballs glued on Netflix


Posted at May 08 2019 12:17 PM

Watch more in iWantTFC

MANILA -- Auto-previews on Netflix helped users watch more videos instead of mindlessly scrolling through thumbnails, a Silicon Valley executive said Wednesday, stressing the need for firms to design a user experience for clients.

Design thinking involves "making intentional decisions, understanding who you're designing for, coming up with ideas to solve their problems," said Google director of user experience Paolo Malabuyo.

Aside from Netflix, Malabuyo also worked with Microsoft on the XBox 360 and Mercedes Benz. He said product design should be both usable and beautiful.