MANILA – Taxi-hailing firm MiCab said it planned to nearly quadruple its partner drivers to 15,000 by the end of the year, offering its ad-driven platform as an alternative to Grab.
MiCab does not charge booking fees or "surge" rates during peak hours but shows advertisements in tablets installed in the taxis. It was recently accredited by the Land Transportation Franchising and Regulatory Board.
The platform currently has 4,000 vehicles in Metro Manila, Baguio and Cebu and is planning to expand to Davao, Iloilo and Bacolod, MiCab CEO and co-founder Eddie Ybanez said.
Once its fleet is raised to 15,000, MiCab can serve 31 million riders per month, he said.
Grab has dodged complaints over high fares and choosy drivers since it took over the Southeast Asian operations of erstwhile rival Uber.