Potato Corner appeals to malls for ‘concessions' once lockdown ends


Posted at May 04 2020 05:55 PM

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MANILA - Food kiosk operator Potato Corner said Monday it hopes malls will extend the company and other small businesses “concessions” once the lockdown ends.

Potato Corner Group chairman emeritus Joe Magsaysay said the company, which operates franchised food kiosks in malls and commercial centers, remains optimistic that business will bounce back after their operations were put on pause because of the lockdown of Luzon and major metropolitan areas in the country.

Magsaysay said that Filipinos love to eat, so food will always be a good business.

“The lucky thing about Potato Corner is that we already have an army of franchisees already. All we need to do is restart them,” Magsaysay said in an interview with ANC.

But the company also seeks “better terms” from malls like lower rents, lower security deposits and lower advance rentals to help its franchisees restart their operations.

Potato Corner meanwhile said it was weathering the crisis by offering ready-to-cook fries to customers.

Many of its franchisees also adjusted to the shutdown of malls by operating from their homes.

Magsaysay said franchise holders and “fans” asked the company to send supplies to them so they can still sell fries from their homes during the enhanced community quarantine.

These “cloud kitchens” have helped the company reach at least 30 percent of its projected revenues despite the closure of malls, Magsaysay said.

“Maybe this is a new business model for us,” he said, adding that the company will look further into the concept.

Several mall operators have waived rental fees for tenants for the duration of the lockdown.

The government body tasked with checking the spread of COVID-19 meanwhile has laid down guidelines for the reopening of malls once the enhanced community quarantine is lifted.