IMMAP hosts free digital marketing webinars


Posted at May 01 2019 04:38 PM | Updated as of May 02 2019 11:05 AM

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Beginning May 2019, the Internet and Mobile Marketing Association of the Philippines (IMMAP) will host, in partnership with ABS-CBN and Certified Digital Marketer, Web Wednesdays - a series of free webinars designed to develop and enhance the talents of digital marketers in the country. 

Pushing for digital marketing excellence, Web Wednesdays will tackle the latest trends and techniques, the production and distribution of compelling content, building powerful e-commerce businesses, and other digital marketing topics. Practicing and aspiring digital marketing professionals are encouraged to join the monthly webinar.

First up on the list of speakers is Dennis Perez of Unilever. As the country media director of one of the biggest advertisers in the Philippines, Perez oversees the creation and execution of the local media strategies of some of the world’s biggest brands in personal care, home care, foods, and refreshments.

Local and international award-giving bodies have recognized his works, which is why he is regarded as one of the digital marketing experts in the country. 

Aside from his role in Unilever, Perez also serves as IMMAP president, and is the chair of the Digital Measurement Board (DMB).

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In his webinar on May 8, Perez will discuss the state of digital in 2019. He’ll talk about the latest trends, techniques, and his observations from the past year that could determine what’s next in digital. 

Perez will also address consumer behaviors and media consumption habits, how marketers can anticipate potential shifts, and other key components in today’s digital marketing landscape.

IMMAP’s Web Wednesday series is free and open to everyone. Register now and gain access to the monthly webinars by clicking here.