MANILA -- China's OnePlus said Tuesday it would focus on the display of its upcoming smartphone, as it further closes the gap between its so-called "flagship killers" and premium offerings from Samsung and Huawei.
The resolution on OnePlus phones, until 2018's OnePlus 6 and 6T, have always been a step below the 2K or Quad HD panels on Samsung's Galaxy S and Note lines and Huawei's Mate series.
OnePlus said it would offer "unprecedented smoothness" in the screen of the OnePlus 7, hinting at a faster refresh rate compared to devices on the market.
In a separate Twitter post, OnePlus CEO Pete Lau said the company "invested significantly" on the display, which is "3x the cost of other flagship displays."
According to tech website The Verge's interview with Lau, the new display technology will be reserved for a "Pro" version, which could be more expensive than the regular OnePlus 7.
OnePlus phones have cost nearly half that of Samsung's S series, but prices have crept higher in recent years. A McLaren-branded edition of the OnePlus 6 retailed for roughly P40,000.