MANILA - TikTok is encouraging users to promote positivity on the dance video platform during the COVID-19 lockdown, as frontliners in scrub suits go viral, its Philippines head said Thursday.
Users are uploading more videos focused on safety and positivity after the enhanced community quarantine was imposed, said TikTok Philippines' User, Content and Community Operations manager Emmanuel John Castro.
The World Health Organization (WHO) and the Department of Health (DOH) are among agencies that tapped TikTok to reach a wider audience, he said.
"We make sure that these videos are shown in the Philippines because these promotes positivity we’ve always been craving for as Filipinos," Castro said.
"We try to promote the right kind of information out there because TikTok has been like a big platform of users for different ages," he said.
Millions in Luzon have turned to social media platforms and the internet for entertainment during the lockdown of Luzon, which was extended until April 30.