Ford vehicle sales up 91 percent in 1st quarter of 2013

By Jennifer A. Ng, BusinessMirror

Posted at Apr 09 2013 08:20 AM | Updated as of Apr 09 2013 04:20 PM

MANILA -- Ford Philippines disclosed on Monday that its vehicle sales registered a 91-percent year-on-year increase to 2,685 units from January to March 2013.

Randy Krieger, president of Ford Philippines, attributed the increase to the growing popularity of its product lineup in the country.

“With an expanding product range, including an upgraded all-new Explorer lineup and the addition of the all-new Ranger Wildtrak, the Ford brand is appealing to even more customers in the Philippines,” Krieger said.

Retail sales in March alone registered a 61-percent year-on-year increase to 1,000 units, the company said.

Krieger said strong demand for its all-new Focus helped drive its strongest month since being launched last year, with retail sales of 101 units in March.

Overall sales of the Focus in the first quarter of the year posted a 55-percent hike on year to 283 units.

Also, the Ford Ranger pickup exceeded expectations in March, with retail sales of 295 units, helping push total Ranger sales during the first quarter to 724 units.

The sales of its Ford Everest SUV reached 281 units while overall sales in January to March reached 711 units. Krieger said Ford Everest SUV continues to be one of Ford’s most popular vehicles.

Ford said it also delivered a total of 202 units of its iconic Mustang sports car in the first quarter of the year.

During the 2013 Manila International Auto Show, the company unveiled seven additional variants, including the range-topping Ranger Wildtrak and the new Fiesta which will be available in the Philippines later this year.

Ford said it is on track to open six more full sales and service outlets across the Philippines by the middle of the year, bringing the total nationwide dealership count to 35.

The new outlets will be established in Bohol, General Santos, Laoag, Zamboanga, Manila Bay, and Baguio.