MANILA - ABS-CBN Corp, the country's largest media and entertainment company, said Tuesday it got a significant boost in TV ratings with the help of its digital TV service.
ABS-CBN TVPlus allowed ABS-CBN to raise its audience share in Mega Manila to 36 percent this year from 30 percent in 2015, the network said, citing data from Kantar Media.
Ratings in Mega Manila also rose to 14 percent from 11 percent during the same period, the company added.
ABS-CBN TVplus has so far sold 2.6 million units since its launch two years ago.
Aside from offering clear sound and picture, the service offers premium channels without additional monthly fees, providing an additional incentive for consumers.
ABS-CBN released the figures during its trade event titled “Ikaw ang Sunshine Ko Isang Pamilya Tayo” held last week, which showed the rising demand for TVplus boxes.
The trade event also showcased new ABS-CBN teleseryes and shows that will be launched in the coming months.
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