MANILA, Philippines - Globe Telecom said it will extend its current "Free Facebook" promotion until May 15, 2015.
Globe was the first telco in the world to offer free Facebook to its customers. The company has said the free Facebook promo helped boost internet usage in the Philippines.
Globe Senior Advisor for Consumer Business Group Daniel Horan said the "free Facebook" offer has propelled mobile data customer growth of 120%, increasing mobile internet users by 6 million Filipinos.
"Our partnership with Facebook and the learnings from our successful ‘free FB’ campaigns have helped drive heightened awareness and interest about the Globe-Internet.org proposition. As such, this key partnership has led us to become the leader in creating a digital lifestyle for Filipinos, as evidenced by our 64% revenue market share in the Filipinos mobile data market. This clearly puts Globe in a unique position as the preferred mobile brand in the Philippines,” said Horan.
Globe is also collaborating with Facebook on internet.org, which is Facebook founder Mark Zuckerberg's worldwide initiative on driving internet usage.
"The forthcoming landmark collaboration of Globe with internet.org will further encourage first time Filipinos Internet users to discover the power of the Web. This is indicative of our paramount role in leading them into the worldwide movement online through their Globe-powered digital lifestyle," Horan said.
He said that the upcoming Globe-Internet.org partnership would serve as the company’s impetus to launch new and exciting offers and make mobile internet more accessible to Globe customers.