In photo during the signing ceremony are Manny Pacquiao (second from left) and EastWest CEO Antonio C. Moncupa, Jr. (third from left).
MANILA, Philippines - EastWest Bank has tapped boxing icon Manny Pacquiao as endorser.
Pacquiao, who is preparing for his mega-fight against American boxer Floyd Mayweather, recently signed a new endorsement deal with EastWest Bank.
"I am proud to represent EastWest, a young bank that dreams big and works really hard to reach its goals, just like me," he said.
EastWest CEO Antonio C. Moncupa Jr. said that the bank could not have chosen a better brand endorser than the world-renowned boxing champ.
"Pacquiao is a hero who embodies the excellent qualities of the Filipino spirit. Starting as an underdog, he has fought with bigger opponents and emerged as one of the greatest boxing champions the world has ever had... He has always been focused, disciplined and determined to win; and one who humbly dedicates his victory to God and country," Moncupa said.
EastWest Bank, the banking arm of the Gotianun family's Filinvest Development Corp., now has 405 branches.