Meet the Pinoy 'wave pool king'


Posted at Mar 09 2016 08:15 PM | Updated as of Jul 25 2017 06:11 PM

MANILA - Dennis Cruz rode the wave of success through a business idea that featured one of the country's favorite summer activities: swimming.

Cruz is not one to back off from business opportunities, and when he was offered to construct a "wave pool" in the Philippines, he did not hesitate in taking the job.

“December 2001, diyan kami nag-start. Sabi sa akin, kaya mo ba gumawa ng wave pool? Sabi ko sige, try natin,” he told "My Puhunan."

Meet the Pinoy 'wave pool king' 1
Dennis Cruz, the man dubbed as the country's "wave pool king." Photo from My Puhunan Facebook page

A wave pool is a swimming pool with artificial waves produced by pressurized air. 

Of about 50 wave pools in the country, 30 were constructed by Cruz, earning him the title, "Wave Pool King." His projects have reached resorts in Bulacan, Cebu, Davao, and Cavite.

Cruz also owns a water park and resort in Bulacan, where he now spends most of his free time. He said the park's daily earnings reach as high as P100,000 during peak season.

Meet the Pinoy 'wave pool king' 2
Cool Waves Ranch and Waterpark Resort in Bulacan. Photo from My Puhunan Facebook page

But life hadn't been wasn't always easy for Cruz, whose mother sold corn while his father drove a jeepney to put him through college in Bulacan State University. 

After getting his engineering degree, Cruz said he worked some odd jobs before he decided to establish a construction company that focused solely on constructing wave pools. 

Meet the Pinoy 'wave pool king' 3
Photo from My Puhunan Facebook page

Aside from wave pools, Cruz has tapped other attractions for his resort, including giant slides, fish spa, and other water sports. 

He recently opened another resort in Cavite, which features two "raging rivers" leading to one large wave pool.

"Ang susi ng aking tagumpay ay lakas ng loob, dedikasyon at kakayahang gawin kung ano ‘yung naiisip mong gawin," said Cruz.