MANILA - Chikka, the homegrown messaging platform that pre-dated touchscreen phones and the social media boom, said it would stop its free text messaging service at the end of March.
The company said that "with a sad heart," free texting on its website and app will be available only until March 31.
"Salamat sa dalawang dekadang pagtangkilik sa Chikka SMS services," Chikka said in advisory posted on its official Facebook and Twitter accounts late Wednesday.
(Thank you for patronizing Chikka SMS services for 2 decades.)
Chikka launched in 2000, according to its Twitter page, just as SMS was exploding in the Philippines, once dubbed the text messaging capital of the world.
But with launch of the iPhone in 2007, followed by touchscreen Android phones, messaging slowly shifted to non-SMS messaging platforms like WhatsApp, Viber and Telegram.
Even Philippine carriers have noted a decline in SMS use as consumer demand shifted to data services.