Ford Philippines sales up 38 pct in February


Posted at Mar 06 2015 07:16 PM | Updated as of Mar 07 2015 03:16 AM

MANILA – Ford Philippines said it sold 1,759 units in February, 38 percent higher than the number of units sold in the same period last year.

Ford said its record retail sales last month were led by its EcoSport, Ranger, Explorer and Fiesta models.

“We’re continuing to see positive customer response to our full showroom of global Ford vehicles in the Philippines,” said Ford Philippines managing director Kay Hart.

“Our lineup is appealing to, and meeting the needs and requirements of such a wide range of work and lifestyles, and delivering the safety, quality, fuel efficiency, smart technology, and value for money our customers expect from Ford,” Hart added.

Ford’s compact urban SUV EcoSport, which was launched in the country in April last year, contributed 652 units.

“Built on our global B-segment platform, the EcoSport urban SUV combines small-car practicality with the agility of an SUV to deliver a segment-leading package of quality, safety, fuel-economy and value,” said Hart.

Sales of pickup truck Ranger increased 12 percent year-over-year to 725 units.

“The Ranger continues to set the benchmark for a versatile and reliable pick-up truck that will suit the respective needs of Filipino customers, whether for work, play or both,” said Hart.

The sporty Fiesta, on the other hand, notched sales of 160 units in February.

Ford’s SUV lineup also contributed to last month’s strong performance, with the premium Explorer delivering sales of 99 units.

Ford said it plans to continue the expansion of its nationwide dealer network to 40 locations this year, helping support growth and serve an expanding base of customers with world-class customer and ownership experiences.

New dealership openings are being planned for Malolos, Sta. Rosa, Ormoc, and Palawan.

“We are excited to make our brand even more accessible for Filipinos across the country, and to continue delivering the very best Ford customer and ownership experience,” said Hart.