Learn and earn: Ateneo students aim to make it big with 'Tidy Heidy'


Posted at Feb 28 2016 12:26 PM | Updated as of Jul 25 2017 06:44 PM

MANILA - Six Ateneo de Manila University (AdMU) students are learning and earning at the same time through their small business selling instant stain removers.

The chemical engineering students were tasked to start a business as part of the curriculum under the Ateneo School of Management Business Accelerator (SOMBA) program.

Learn and earn: Ateneo students aim to make it big with 'Tidy Heidy' 1
Photo from My Puhunan Facebook page

In one brainstorming session, they came up with the idea of producing and selling instant stain removers that are non-toxic and color-safe after one of the members accidentally spilled coffee on herself.

They called the product Tidy Heidy, named after the mother of one the group members, Page Sy.

“’Yung negosyo namin, part siya ng curriculum, bahagi nun ay gagawa kami ng negosyo, pupunta kami mismo sa BIR [Bureau of Internal Revenue] at magse-set up kami ng corporate account sa bangko,” Sy told "My Puhunan."

With the help of their chemistry professor, the group studied the formula of mixing bleach and surfactant.

“Pinuntahan namin ‘yung professor namin sa chemistry, tinuro niya sa amin ‘yung basic na concept tapos simula nun, nag-try kami ng iba-ibang chemicals at kami na din ang nag-formulate,” shared Sy.

Learn and earn: Ateneo students aim to make it big with 'Tidy Heidy' 2
Photo from My Puhunan Facebook page

With a capital of P130,000, the young group worked on research and development, production, and marketing of Tidy Heidy.

Unlike other stain removers, the students focused on keeping the product environment-friendly and packaging it as a hip brand.

"‘Yung pinaka-unique sa amin ay gusto namin ipakita ay safe at effective kami. Kapag tinignan mo ‘yung packaging namin, hindi kami ‘yung parang industrial-looking na nakakatakot tignan. Ang gusto talaga namin i-portray ay ‘yung pagka-playfulness at pagka-safe niya,” said Katrina Echon, one of the co-founders of Tidy Heidy.

Learn and earn: Ateneo students aim to make it big with 'Tidy Heidy' 3
Photo from My Puhunan Facebook page

Tidy Heidy can remove fruit stains, condiments, beverage stains, wine and non-greasy food stains. It is made from water, surfactant, color-safe bleaching agent and essential oils.

It is sold for P95 each in 19-milliliter bottle droppers through their online store. The group also joins bazaars regularly.

Since July 2015, the group has sold over 1,800 bottles of Tidy Heidy. The group said their goal is to sell their product in drugstores and supermarkets.