ABS-CBN TVplus sales hit 7 million as Filipinos go digital


Posted at Feb 20 2019 09:58 AM | Updated as of Feb 20 2019 10:28 AM

MANILA - ABS-CBN said Wednesday sales of its TVplus reached 7 million 4 years since its launch, reflecting the growing number of Filipinos who watch television on digital.

ABS-CBN, which is rapidly transitioning into an agile digital company, is the first media and entertainment company in the country to switch to digital terrestrial television or DTT from analog.

Based on Kantar Media's establishment survey last August 2018, 72 percent of non-cabled homes in Metro Manila have an ABS-CBN TVplus box, versus 55 percent in August 2017.

The number of non-cabled homes with a TVplus box also increased in Mega Manila to 65 percent from 44 percent, while those in the suburbs grew to 57 percent from 33 percent.

"The robust sales has been steadily growing in the past years as more and more Filipinos patronize the country’s pioneering digital terrestrial television product," ABS-CBN said.

Based on Kantar Media’s fourth quarter 2018 report of DTT households nationwide, ABS-CBN TVplus exclusive channels CineMo and YeY have kept their spot as the third and fourth most watched channels, respectively.

After the launch of new exclusive TVplus channels last year, Jeepney TV claimed the fifth spot followed by Movie Central and Asianovela Channel on the sixth and eighth rank, according to Kantar data.

TVplus’ pay-per-view channel KBO, which is now open to all networks, has attracted 1.2 million unique TVplus customers to register using the service.

In November 2018, Batangas became the 16th signal coverage area of ABS-CBN TVplus. Other coverage areas include Metro Manila, Bulacan, Nueva Ecija, Pangasinan, Rizal, Laguna, Pampanga, Tarlac, Benguet, Cavite, Metro Cebu, Cagayan De Oro, Iloilo, Bacolod, and Davao.

More content choices were offered to TVplus consumers in 2018 with the introduction of 5 additional ABS-CBN TVplus exclusive channels, including Asianovela Channel, Movie Central, MYX, Jeepney TV, and O Shopping. After the launch, The free trial of the new channels has been extended this 2019.

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