MANILA – Globe Telecom said its direct carrier billing service for apps on Google Play and Apple App Store has become a major driving force in the continuing shift to a more digital lifestyle with smartphone owners getting into the habit of purchasing apps.
To purchase apps on Google Play Store, first time users should select the app they wish to purchase, accept the app permissions and on the payment options menu, select "Enable Globe Telecom Billing".
After agreeing to the Terms of Service, users will be required to register their phone number, name and address before payment is processed.
For succeeding purchases, customers need to enter their Google ID and password to continue processing the payment.
Globe said its customers per day who have either bought an app or bought items inside apps on the Google Play Store have more than doubled since the billing service was launched in October 2014.
Meanwhile, there are over 300,000 customers using the GCash American Express Virtual Pay to date, allowing them to purchase apps from the Apple App Store, with iTunes App purchases comprising 27 percent of total GCash American Express Virtual Pay purchases in 2014.
The total transaction growth of GCash American Express Virtual Pay from 2013 to 2014 was recorded at 65 percent, Globe said.
Globe introduced the direct carrier billing service for Android smartphone users in 2014 to enable customers to purchase apps and charge their purchases to their postpaid bill or prepaid load without the need for a credit card.
Over a million apps are available to customers on Google Play Store.
“As the leading digital service provider in the country, Globe pioneered direct carrier billing service in the country in line with our commitment of providing products and services relevant to our customers. We are delighted to see that this particular service provided an impetus in making customers’ lives easier and more convenient as they shift to a digital lifestyle,” said Dan Horan, Globe Senior Advisor for Consumer Business Group.
Horan added that before the introduction of the direct carrier billing service, many Filipinos availed only of free apps to use on their mobile devices, due to non-ownership of a credit card, which remains to be the most popular way of paying for premium apps on Google Play Store or the Apple App Store.