Globe partners with SingTel for free mobile apps scheme

By Mary Ann Ll. Reyes, The Philippine Star

Posted at Feb 10 2012 09:07 AM | Updated as of Feb 10 2012 05:07 PM

MANILA, Philippines - With the rapid rise in mobile browsing usage in the Philippines, Globe Telecom has partnered with Singapore Telecommunications (SingTel) to launch MyAppsMall, a new applications (apps) store that allows customers to search, purchase and download mobile applications and games in a single portal.

Exclusively available to Globe prepaid and postpaid subscribers for free, MyAppsMall offers a combination of over 20,000 free and paid apps ranging from games, entertainment, social networking, productivity, lifestyle, sports, news, finance and weather, and is accessible through mobile browser (m.apps.globe.com.ph) or via PC web browser (apps.globe.com.ph).

Once registered, users can personalize their homepage with social networking sites, emails, news updates and RSS feeds. Users will also be provided with a free MyApps email account for an easier and more secure access.

To make the user experience more enjoyable, MyAppsMall can be accessed via a single portal, eliminating the need for users to go to multiple sites just to search for various applications that suit their interests. Its cross-platform support lets users find content suited specific to their mobile device, whether Android, Symbian, Java or BlackBerry.

And with Globe as the exclusive carrier of the portal in the Philippines, purchasing apps on the MyAppsMall is made more convenient as users do not need to use credit cards to buy their desired apps. The amount purchased will be automatically charged to their Globe prepaid load or postpaid bill.

Aside from easy and convenient access for users, MyAppsMall also provides an exclusive platform for application developers to create, distribute and monetize their apps to an international market, making content available not only to the Philippines but also to the rest of the region covered by SingTel with its multiple market base.

Through the operator billing capability, subscribers from other SingTel affiliates can also purchase content from MyAppsMall, while subscribers from networks outside the SingTel Group can still buy apps using their credit cards. This further widens potential market for local developers, exposing their creations to a vast audience from around the world.

“We are very excited with this new offering for our subscribers, leveraging on our strong affiliation with SingTel. Through MyAppsMall, our subscribers get the best mobile browsing experience by getting exclusive access to their apps of choice. Purchase for paid apps is so convenient and worry-free with our secure billing platform, with costs directly charged to user’s prepaid load or postpaid account.” said Glenn Estrella, head of Globe’s digital media.

“With this innovation, Globe and SingTel are also helping expose Filipino talent and creativity to the global market by tapping local developers and allowing them to sell their apps and services. With the MyAppsMall portal, there is indeed everything for everyone, and with Globe, everyone can enjoy it their way,” Estrella added.