ABS-CBN kicks off 2019 with January ratings lead


Posted at Feb 05 2019 08:56 AM

MANILA -- ABS-CBN kicked off 2019 with a wide lead over its closest rival, according to data from Kantar Media.

The country's largest media and entertainment network got an audience share of 45 percent in January, 15 points higher than GMA Network's 30 percent, according to data from Kantar, culled from 2,610 urban and rural homes that represent 100 percent of the Philippines' total TV viewing population.

ABS-CBN beat GMA in Metro Manila, 44 percent versus 23 percent and in Mega Manila with 37 percent versus 28 percent; in Total Luzon with 40 percent versus 32 percent; in Total Visayas with 54 percent versus 25 percent; and in Mindanao with 55 percent versus 26 percent.

Nine of the top 10 most watched programs in January came from ABS-CBN, led by perennial top-rater FPJ’s Ang Probinsyano (39.1 percent). New shows debuted strong, including action drama The General’s Daughter (32.8 percent) and the reality competition World of Dance Philippines (30.8 percent)

The network's flagship newscast TV Patrol got 30.2 percent, the just-concluded drama series Ngayon at Kailanman got 28.7 percent, Maalaala Mo Kaya got 24.3 percent, Halik got 23.2 percent, the returning Minute to Win It: Last Man Standing got 22.6 percent, and Wansapanataym got 22.4 percent.

ABS-CBN continued to rule primetime, earning an average audience share of 50 percent versus GMA’s 29 percent; as well as the morning block (6 a.m. to 12 p.m.) with an average audience share of 37 percent, compared to GMA’s 27 percent; the noontime block (12 p.m. to 3 p.m.) with 42 percent, versus GMA’s 31 percent; and the afternoon block (3 p.m. to 6 p.m.) with 44 percent, beating GMA’s 33 percent.

As of October 2018, ABS-CBN TVplus sold 6.1 million boxes since its launch in 2015. It recently added 5 new channels to its current line-up, namely the Asianovela Channel, Movie Central, MYX, Jeepney TV, and O Shopping in Metro Manila, Rizal, Cavite, Laguna, and Metro Cebu.

ABS-CBN also leads all media networks in bringing its content online. It launched its new streaming service, iWant, which immediately became the most in-demand app for Filipino iOS and Android users as it reached more than one million mobile app downloads on the first day of its official release last November.