Amazon leads, Chinese firms gain in Global 500 brand ranking


Posted at Jan 31 2019 01:46 PM

Amazon boxes are seen stacked for delivery in the Manhattan borough of New York City. Mike Segar, Reuters/File

MANILA -- Amazon, Apple and Google held on to the top three spots as the world's most valuable brands, with Chinese companies gaining the most in the top 20, according to rankings released by international monitor Brand Finance.

Amazon's brand value in 2019 rose 24.6 percent to $187.9 billion, followed by Apple with $153.6 billion and Google with $142.8 billion. Microsoft rose to the fourth spot, valued at $119.6 billion, according to Brand Finance's Global 500.

Chinese electronics giant Huawei and super app WeChat were the biggest gainers in the top 20. Huawei rose to 12th from 25th while WeChat rose to 20th from 47th.

China's ICBC construction rose to 8th from 10th, China Construction Bank advanced to 10th from 11th, Ping An rose to 14th from 29th while Agricultural Bank of China rose to 16th from 26th.

Chinese electronic marketplace Taobao debuted on the 55 list at the 23rd spot with a $46.6 billion brand value.

Facebook, roiled by privacy scandals, was steady at the 7th spot. Samsung, which is battling slumping sale fell to 5th place.

Here are the top 50 brands in Brand Finance's Global 500:

1. Amazon
2. Apple
3. Google
4. Microsoft
5. Samsung
6. AT&T
7. Facebook
8. ICBC China Banking
9. Verizon
10. China Construction Bank China Banking
11. Walmart
12. Huawei
13. Mercedes-Benz
14. Ping An
15. China Mobile China
16. Agricultural Bank of China
17. Toyota
18. State Grid China
19. Bank of China
20. WeChat
21. Tencent
22. Home Depot
23. Taobao
24. T (Deutsche Telekom)
25. Disney
26. Shell
27. Volkswagen
28. NTT Group
29. BMW
30. Wells Fargo
31. Starbucks
32. YouTube
33. PetroChina
34. Bank of America
35. Tmall
36. Citi
37. Chase
38. Coca-Cola
39. Marlboro
40. IBM
41. Nike
42. Boeing
43. McDonald's
44. UnitedHealthcare
45. Moutai
46. Deloitte
47. Porsche
48. UPS
49. Sinopec
50. Intel