Marketing experts convening for summit in PH


Posted at Jan 28 2020 09:38 PM

The World Marketing Summit will be held for the first time in the Philippines at Solaire Resort and Casino on Feb. 22, 2020. 

With the theme "Building Digital Economy through Marketing," the summit will feature global and local speakers in the field of marketing, artificial intelligence, big data analysis, mobile, and e-commerce. There will also be an interactive discussion on the business challenges and opportunities in the 21st century. 

A thousand participants from business and corporate world, academe, and technology agencies from government and private sectors are expected to join the summit.

WMS was founded by professor Philip Kotler in 2010 in Abu Dhabi together with Sh. Mubarak Al Nahyan. 

The first Summit was held in 2012 in Dhaka, Bangladesh with 60 speakers and 4,000 attendees. The second WMS was held in Kuala Lumpur, Malaysia in 2013; the third, fourth, and fifth editions were all held in Japan.

In 2017 WMS, happened in four countries (Canada, Bahrain, Korea, and Japan) and in 2018, it was held in eight countries including Chile, Bolivia, Italy, Turkey, India, Singapore, Korea and Japan. 

EDITOR'S NOTE: This story is part of a partnership between the World Marketing Summit and ABS-CBN News.