MANILA, Philippines - A unit of property giant Ayala Land Inc. and a Mindanao firm recently launched a joint venture to put up a 9-storey, 148-room boutique hotel in Davao City.
Ayala Hotels and Resorts Corp. (AHRC) and Anflo Management and Investment Corp. (Anflocor) said the new hotel would cater to the growing number of visitor arrivals in the city.
The hotel will rise within the 10-hectare Abreeza, a mixed-used development that includes a mall, an office facility as well as a residential tower.
It will be completed by mid-2012.
"Like Metro Manila and Cebu, Davao needs more hotels to serve the increasing number of tourists and business travelers. We wish to support the city's growth by providing visitors key amenities such as hotels that provide the quality they seek at the price level they most appreciate," said Anflocor president and chief executive Alex Valoria.
Eileen Escobido, project development manager, said easy accessibility to restaurants and shops will be one of the boutique hotel's main attractions.
"We're realizing that more travelers put a great premium on accessibility, style and getting their money's worth."
The new hotel is the second in a series of hotel properties that will be operated by an Ayala Land subsidiary in key cities across the country.
The property firm earlier broke ground for its first boutique hotel in Bonifacio Global City in Taguig. The hotel, which will also be completed in 2012, will be a short stroll to shops, restaurants and bars of the fashionable Bonifacio High Street retail strip.
Other hotel projects are slated to rise in Cagayan de Oro, Alabang and Quezon City.
Meanwhile, Junie Jalandoni, vice president and group head of AHRC, said Abreeza's residential tower is set to break ground by middle of 2011, and will offer studio, one- and two-bedroom units.
Abreeza is the first major project of Ayala Land in Davao City. It is also a tie-up with Anflocor.
"The Abreeza complex... will draw from the successes of Ayala Center, the Cebu Business Park and other self-contained Ayala Land developments that provide those who reside and work there a harmonious live-work-play environment," Jalandoni said.