MANILA -- Facebook has banned photos and videos that were manipulated with intention to mislead users, an official of the tech giant said on Tuesday.
In a blog post, Monika Bickert, Facebook’s vice president for global policy management, said the social network would begin removing "deepfakes" or "misleading manipulated media" that fall under two categories.
The first category, according to Bickert, is content "that has been edited or synthesized in ways that aren't apparent to an average person and would likely mislead someone into thinking that a subject of the video said words that they did not actually say."
Facebook will also remove media that are a "product of artificial intelligence or machine learning that merges, replaces or superimposes content onto a video, making it appear to be authentic," said Bickert.
The ban does not include media that are parody or satire, or videos that have been edited to omit or change the order of words, according to Bickert.
Manipulated content that are not considered "deepfake" will still be fact-checked and limited in their spread on the social networking site.
Photos, videos, and audio recordings that are not "deepfake" may still be removed from Facebook if they commit other community standards violations, such as featuring nudity, graphic violence, and hate speech.
The policy change is part of Facebook's efforts to combat misinformation on its social networking platforms, including Instagram.
Facebook is also seeking to reduce misinformation "to help protect the democratic process" as the United States gears up for its 2020 elections.
The change also comes as Bickert prepares to testify at a US congressional hearing this week on "manipulation and deception in the digital age," according to a report by the Washington Post.