End of an era, as Jollibee retires classic Champ burger

Jessica Fenol, ABS-CBN News

Posted at Jan 02 2020 11:03 PM | Updated as of Jan 03 2020 08:56 AM

MANILA—Jollibee Foods Corp. on Thursday said it will remove its popular Champ burger to give way to “big and exciting” line of burgers.

The burger, known for its oversized beef patty, will be stricken off its menu, although the company did not set a timetable.

“We wish to inform you that soon, we will be phasing out our Champ burger in all Jollibee branches. We are working on big and exciting things this year for our burgers line to delight and bring greater joy to our customers,” Jollibee said on its Twitter account.

“Our product offerings are being reviewed regularly to meet customer demands so there’s always a chance that old Jollibee classics – including the Champ – may return in the future.”

Other burger variants will still be available, the country’s largest restaurant operator added.