Navigate Mindanao aims to promote the island as the Philippines' next growth frontier.
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Navigate Mindanao wants leaders and entrepreneurs to consider the south

The immersive marketing conference will delve on the largely untapped Mindanaoan potential by way of talks and panels as well as an immersion tour. The results of a comprehensive study on the country's second largest island will also be shared.
ANCX | Oct 10 2019

Developed because of a need to get a deeper understanding of doing business and growing in Mindanao, IPG Mediabrands conducted a breakthrough research study on the country's second largest island. The study uncovered insights on the culture, economy, commercial makeup, and development prospects of the Philippines' next potential growth frontier.

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IPG Mediabrands will relay the study's findings in an immersive marketing conference called Navigate Mindanao, a not-to-be-missed event about Mindanao, for Mindanao, in Mindanao. It will be from October 10 to 11 at the Dusit Thani Residence, Davao.

One of the topics included in the talks is on Mindanao's agriculture potential.

Marketing and media professionals, business leaders, government decision-makers and industry movers from Manila and all over the country will listen, learn and share stories with a distinguished group of speakers and experts. The conference will provide new marketing knowledge on Mindanao’s culture, consumers, content, connections, commerce, and community. It will include an immersive tour on tourism and business opportunities.

 

Southern speak

On the first day, ABS-CBN News Channel managing director and Integrated News & Current Affairs head Ging Reyes will lead a section on "Decoding the Mindanaoan Narrative for Strategic Storytelling." Reyes will touch on the media portrait on the island and the kinds of stories coming out of it. She will be followed by Radio Mindanao chairman Eric Canoy, who will share his network's story and how it relates to the topic of "Remaining Relevant to Audiences and Communities." Facebook's Melissa Manay will cap off the segment by talking about optimizing technology for Mindanao audiences, followed by a panel discussion moderated by Emily Abrera. 

In the morning, Synergy Market Research CEO and President Germaine Reyes and IPG Media managing director Tricia Camarillo-Quiambao will try to demistify the Mindanaoan identity beyond the stereotypes. Meanwhile, travel writer Gabby Malvar and Go Negosyo's Ginggay Hontiveros-Malvar will talk about appreciating Mindanao's patchwork of cultures. 

The second day will be concluded with an immersion tour.

The topic lineup that will lead off the second day includes Opportunities in Agri-rich Mindanao, Halal: A Delicious Untapped Opportunity, and Mindanao People and Resources for Growth and Development. After Mercato Centrale's RJ Ledesma wraps up the morning session, participants will be taken on a business or tourism immersion hosted by the Department of Tourism and the Mindanao Development Authority. 

 

For more information on Navigate Mindanao's upcoming activities, visit ​navigatemindanao.ph or their Facebook page.