Paolo is distraught. The girl that he likes has suddenly left the company where he works. Luckily, his friends come to the rescue, and together they figure out that the object of his affection is enjoying a bit of R&R in Hong Kong. What’s a guy to do with limited resources, a tight time frame, and a tech-savvy barkada?
More about traveling today:
A lot, apparently. This is the scenario that AirAsia sets up in the four-part web series they just launched on their social media channels. The campaign highlights how low-cost airline is moving beyond transport by offering different innovations that make traveling easy and hassle-free.
Called the Travel Lodis, the series revolves around four friends—Paolo “The Ready” (played by Cinco and Ang Probinsyano actor Mark Manicad), Nian “The Thrifty,” Raj “The Planner,” and FOMO Girl. The quartet embarks on a comedic quest to find Paolo’s crush Andrea. Making use of AirAsia’s virtual allstar AVA, inflight entertainment and shopping platform Rokki, as well as the thousands of hotels and activities available at airasia.com, the story also harps on how today’s digital natives prefer using technology to make their lives easier.
“AirAsia has always been at the forefront of technology and we’re constantly looking for new ways to showcase our innovative products and services,” AirAsia regional commercial head Gilbert Simpao explains, “It’s these digital enhancements that will ultimately provide peace of mind and convenience for our Filipino guests.”
The airline services an extensive network of over 140 destinations across Asia Pacific. Since starting in 2001, it has carried more than 500 million guests and grown its fleet from two aircrafts to over 200. The airline has established operations based in Malaysia, Indonesia, Thailand and the Philippines as well as India and Japan, and services a network stretching across Asia, Australia, the Middle East and the US.
It has been named the World’s Best Low-Cost Airline at the annual Skytrax World Airline Awards 10 times in a row from 2009 to 2018. AirAsia was also awarded World's Leading Low-Cost Airline for the sixth consecutive year at the 2018 World Travel Awards, where it also won the World's Leading Low-Cost Airline Cabin Crew award for a second straight year.
You can view the Travel Lodis on AirAsia’s Facebook page.