The medieval town of Nyon, along the shore of Lake Geneva, is an unlikely location for what is arguably the most innovative watch company in the world. And though the modern glass and cement structure painted in Hublot’s trademark shade of black seems out of place amid the ancient vineyards of Nyon, the watchmakers inside the workshop are busy assembling mechanical timepieces in much the same way artisans did more than a century ago. The manufacture is the embodiment of the Hublot philosophy of combining cutting-edge technology and traditional craftsmanship. The company calls it “the art of fusion.”
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Since 2010, Hublot has been assembling its own Unico mechanical watch movements within the building. Some components are still sourced from suppliers, but the most important parts are made and assembled here. The near-term goal is to be a 100 percent-self-reliant watch manufacturer, where everything, including screws and gold cases, is produced entirely under a single roof.
Photographs by David Celdran
This story first appeared on Vault Magazine Issue 1 2011.