IKEA announced today its plans to open its largest store in the world in 2020, and it’s going to be—you guessed it—in the Philippines, specifically at the SM Mall of Asia Complex.
“The IKEA vision is to create a better everyday life for many people, so we are excited to be bringing our offer to a country where millions of people share our passion for home,” said Christian Rojkaer, the managing director of IKEA Southeast Asia, which runs the IKEA stores in Singapore, Malaysia and Thailand. “We have around 9,000 well-designed, functional home furnishing products that can help people make everyday life at home a little better. All at an affordable price!”
At around 65,000 square metres, the first IKEA store at Mall of Asia will be about as big as 150 basketball courts - almost double the size of a typical IKEA big blue-box. The shop floor will be similar to other IKEA stores but the building will also house a call centre and a supersized warehouse to accommodate e-commerce operations.
When the store opens at the end of 2020, millions of people in Greater Manila will also be able to shop online and get orders delivered direct to their doorsteps.
IKEA Southeast Asia is making an initial investment of around PHP 7 billion to fit out, stock, market, and staff the first store for its opening. The company plans to hire around 500 Filipino co-workers and will create hundreds of spin-off jobs and business opportunities. IKEA is now looking for local partners to support operations in areas such as food supply, transport, waste management, security, and more.
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The IKEA store in Manila will have everything home under one roof—from candles and cookware to kitchens and sofas. There will also be hundreds of products that encourage sustainable living, from affordable LED lights to recycling solutions. A typical IKEA store includes more than 55 inspirational room settings. The self-serve warehouse will have flat-packed products ready to be taken home the same day. Parents can drop off kids at a supervised playroom and there will also be a restaurant with meals for families.
The IKEA Philippines website has more information: www.IKEA.ph