Recently, adidas Philippines announced its partnership with renowned toy designer and visual artist Quiccs. A partner and creative director of Burnwater Design Studios Co. and a member of the art collective Pilipinas Street Plan, he has made a name for himself both locally and internationally, representing the country in art events across the globe. He bagged the Artist of the Year and Toy of the Year awards at the Designer Toy Awards in New York in 2018 and 2019.
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Quiccs, who is known for his art style that represents rebellious Japanese robot anime shows, graffiti art, and hip-hop culture, will be designing exclusive adidas products available only in the Philippines, which is set for release this year.
“It’s a dream come true for me to finally partner with adidas after all these years of dreaming of collaborating with the brand," Quiccs says. "I’m looking forward to creating designs with adidas, as this project will stand as a testament of how we can create our own paths from simple daydreams."
“Partnering with a local artist for Philippine-exclusive products is a first for adidas Philippines, and we are thrilled that it’s with Quiccs," adds Jen Dacasin, adidas Philippines brand communications and sports marketing manager. "There's a lot to look forward to out of this partnership and we hope you're all as excited as we are."
While the full collection will be released later this year, the sports brand will give its customers a chance to get a NanoTEQ by Quiccs, an adidas-branded toy created by the artist. This will go with the launch of new colorways of the brand's iconic Superstar shoe. The Superstar is celebrating its 50th anniversary this year, and its colorways will be available by February 13. The NanoTEQ by Quiccs will be released along with purchases of the new colorways, until supplies last.