Runners are driven by different motivations and aspirations when they take up running. Naturally, they also develop varying styles, habits, and routines. While some favor morning runs, others opt for night-time sessions. There are those who enjoy solitary runs, while others thrive in group settings. Some find solace in running to music, while others savor the ambient sounds of their surroundings and the rhythm of their own breath.
This is what New Balance's “Run Your Way” campaign is all about. It embodies the celebration of individuality and inclusivity within the running community. As Bea Madrid, Marketing Manager at MAP Active, puts it, “Run Your Way is an open invitation to the world, urging everyone to embrace their independence in running, regardless of their chosen approach.” The brand is dedicated to promoting running to empower individuals to discover their unique paths toward personal self-improvement.
The beauty about running is that it’s one of the most accessible fitness activities, requiring only a dependable pair of running shoes. During the launch of its latest campaign in Manila, the Boston-based brand introduced its new collection of running shoes that provides everyone a perfect balance of performance and style.
These include the FuelCell SuperComp Elite v3, Fresh Foam x More V4, and FuelCell Propel v4 which are designed with Fresh Foam midsole and ultra-soft cushioning for superior comfort, and FuelCell midsole technology for a lightweight and energetic feel. There’s also the New Balance Fresh x 1080 v13, which is made with lighter and softer materials for ultimate comfort endless miles on the road.
New running apparel and accessories are also available in the new collection, designed to keep you comfortable and cool in different kinds of weather with NB Dry, NB Sweat-wicking technology and varieties of cushioned insoles, performance socks, hats, short sleeves, tanks, running tights, shorts, jackets, and sports bras.
The footwear and apparel brand also shared another exciting news—they’ll be opening new stores in the Philippines to reach more customers and offer a wide selection of running shoes, lifestyle sneakers, athleisure clothes and many more.
Meanwhile, to connect with various runners within Metro Manila, New Balance is inviting runners to join the scheduled pocket runs of New Balance Run Club and join the movement of empowering everyone to be active and run their own way.