The new Earth Day Pack is Asics’ most planet-friendly cross-category collection to date. The collection is created using a circular manufacturing approach that saw around 5 tons of textile waste—the equivalent of 25,000 t-shirts—recycled into new shoes.
Instead of going to landfills, tons of textile waste are recycled to help make these shoes. The pack includes many popular products from across the Asics running, court, and Sportstyle ranges. Its smaller environmental footprint is not just down to the materials it is made from. The socklining of the shoes are developed using a resource-saving technology called solution dyeing that reduces CO2 emissions by around 45 percent and cuts water use by around 33 percent compared to conventional dyeing processes.
“We’re committed to playing our part in building a circular economy that helps reduce CO2 emissions and keep global warming at less than 1.5℃,” said Asics President and COO Yasuhito Hirota. “It is said that only 1 percent of the world’s textile waste is upcycled while over 70 percent of apparel ends up in landfill or incinerators. By continuing to innovate the manufacturing process across all our product categories, we can help build a circular economy and mitigate the impact of climate change.”
The percentage of recycled materials used in each of the Earth Day Pack products varies. For running shoes, at least 30 percent of the shoe’s upper polyester is made of recycled materials; for sports style, at least 40 percent of the primary material of the shoe’s upper; and for tennis shoes, at least 40 percent of the base mesh of the shoe’s upper.
The environmental sustainability story behind the new Earth Day Pack can is also seen in its design, with each piece featuring the sunflower logo as well as an intricate seed graphic.
The Earth Day Pack is now avaialble in Asics SM Mall of Asia, Alabang Town Center, Ayala Malls Manila Bay, SM North Edsa, SM City Fairview, Trinoma, and Bonifacio Highstreet. To find out more, visit https://www.asics.com/ph/en-ph