In 2018, Lacoste started a three-year partnership with the International Union for Conservation of Nature (IUCN) and joined forced to help raise awareness about the extinction of threatened species and support conservation action of the ground.
More on fashion with a conscious:
This collaboration led to the creation of 10 limited-edition polo shirts, with the iconic crocodile leaving its usual spot to 10 threatened species. For each one of them, the number of polo shirts produced matches the number of animals known to remain in the wild.
The crocodile keeps on fighting for the survival of wildlife this year with the 10 brand new threatened species—including our own Cebu Damnselfly—and will continue to help raise awareness of this alarming issue.
Today, on the International Day for Biological Diversity, flagship stores around the world will put the spotlight on one species, offering their assigned limited edition shirt:
Champs Elysées, Paris
The Iberian Lynx
While its territory stretches from Andalusia to Portugal, there are only 589 that remain. This green-eyed beauty is threatened by hunting, disease, and declining food sources.
Covent Garden, London
The Yemeni Mouse-Tailed Bat
It weighs a mere 10 grams, but finding a protected nesting place (usuallyy under the eaves of houses) is becoming more difficult. Seriously threatened and harassed, this bat has been reduced to a population of 150.
Rodeo Drive, Los Angeles
The Opal Goodeid
While it’s only two inches long, this tiny fish can be identified by its lovely iridescent scales. While it exists in the state of Jalisco, Mexico, pollution is dangerously threatening them to the point of extinction. Today, there are only 150 left.
The Northern Hairy-Nosed Wombat
This marsupial may seem rather stout, but he’s a real sprinter who can run speeds of 25 miles per hour. Prey to wild dogs, and the destruction of its habitat in a small area of Northern Queensland, there are only 115 left.
Lincoln Road, Miami
The Mountain Chicken
The deceptively named Mountain Chicken, the Leptodactylus Fallax, is actually a rare frog. Already eradicated from several islands from the Caribbean, these amphibians are succumbing to the dangers of intensive farming and tourism. Only 132 remain.
Chad or Niger are home to only 90 white antelopes or Addaxes. These herbivores get their food and water from local vegetation, but are critically threatened by poaching and rampant oil production.
Shanghai Kerry, Shanghai
The Cebu Damselfly
With their big blue eyes and striped bodies, only 50 of these damselflies exist in a tiny area in the Philippines, in one of the last protected forests in Cebu.
Broadway, New York
The North Atlantic Right Whale
Despite its impressive 45 foot length, this mammal is highly vulnerable. Hunted almost to the point of extinction, it’s currently threatened by entanglement in fishing nets and ships. Today, only 444 have been accounted for.
The Moheli Scops Owl
With its beautiful brown and orange color, this owl native to the Comoro islands symbolizes good luck. But this species is suffering from an ever-deteriorating habitat. Today, there are only 400 left.
The Hawaiian Monk Seal
Only six weeks after birth, a baby already weighs more than 200 pounds. Despite its bulk, the threat from fishing nets, pollution, and decreasing food sources have drastically reduced its number to 1,400.
That is 3,520 polo shirts for 3,520 specimens. All profits from this day from the nine stores and from Lacoste.com will help IUCN’s efforts to conserve threatened wildlife.
For more information, visit Lacoste.com. For more on the IUCN, visit IUCN.org.