Since the launch of its Legion sub-brand in 2017, Lenovo has been making a compelling argument for its presence in the highly competitive gaming hardware space. The top-ranking laptop manufacturer already has a solid foothold in the business world with its iconic ThinkPad series, while the Yoga and IdeaPad laptops are excellent mobility and entertainment options respectively.
Now, to bolster its dominance in the gaming scene, Lenovo has officially launched its first Legion concept store in the Philippines, at Cyberzone, SM North City EDSA The Annex. In attendance were executives from Lenovo and partners at Villman Computers, as well as members of the media.
With its eye-catching lights and blue-washed interiors, the Legion store’s aesthetics scream high-powered gamer. Visitors who step into its hallowed halls will be flanked by shelves lined with Legion laptops at every price and performance point, creating options for every gamer. Dominating the center of the store is a round table that will be used to host small gaming tournaments in the future.
“As the gaming market grows exponentially every year, we at Lenovo would like to maintain our commitment in providing best performing and top of the line devices to the Philippines, which includes the Legion line of gaming notebooks. The exclusive Legion store was conceptualized to support the local gaming culture and provide virtually everything that a gamer needs,” said Lenovo Philippines Country General Manager Michael Ngan. Mr. Ngan underscored the fact that this is only the first of many Legion stores to open around the Philippines.
The star of the show was Lenovo’s latest gaming laptop, the Lenovo Legion Y740. A stunning refresh of the last-gen Y530 and Y730 laptops, the new Y740 amps up the performance of the previous models by packing nVIDIA’s brand-new GeForce RTX 2060 GPU, powered by the new Turing architecture. This powerful graphics solution not only offers greatly improved performance over last-gen GPUs, but also introduces RTX technology, which enables incredibly realistic graphical techniques such as the mythical ray-tracing, as well as the resolution upscaling technology known as DLSS.
Rounding out this powerful inclusion is Intel’s high-end i7-8750H hexa-core CPU, giving the Y740 desktop-class gaming performance all around. It also features a 15.6” 1080p IPS 500-nit 144Hz display, 16GB of DDR4-3200MHz RAM, a 256GB SSD and 1TB HDD, Killer Wireless WLAN, and an RGB keyboard powered by Corsair iCUE. It even features Dolby Atmos speakers for a truly immersive acoustic experience, as well as Thunderbolt 3 support.
On paper, these are impressive specs on their own, but the Y740 packs another surprise when you actually see it up close and personal, in the form of its impressive mobility. For one, its screen has practically nonexistent 6.7mm bezels, almost giving it the footprint of a 14” laptop. The whole device is also only 20mm thick, making it one of the thinnest laptops to be equipped with an RTX 2060. All of this is wrapped in a chassis that’s only 2.2kg in weight, which is almost unheard-of for a laptop of this power.
Another highlight of the Y740 is how it doesn’t actually look like a gaming laptop. Lenovo Philippines 4P Manager for Legion and Desktop Tristan Gonzales took to the stage to describe the merits of the Y740, particularly highlighting its “modern design” principles. In describing the target market of the new Legion products, he described them not just as the “gamers that only play the whole day,” but also “young professionals, employees, students by day, but at night, they play games. They are releasing their savage inside.”
The result? A classy-looking laptop with subtle gaming branding and excellent portability, yet hiding the gaming prowess within. This is a far cry from the very first Legion devices, with their very obvious gaming roots and garish designs that reflected more of the gaming laptop aesthetic of the times.
The Legion Y740 can be purchased for PHP 119,995 at the Legion Concept Store, Lenovo Concept Stores, and at major electronics stores nationwide. Buyers can enjoy two-year onsite warranty, and those who purchase up to March 31, 2019 can avail of a free JBL Clip 2 and Lenovo Accidental Damage Protection (ADP) support.
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