Nicknamed the "shell toe," the Superstar was first manufactured by Adidas in 1969.
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A brief history of the 50-year-old Adidas Superstar

One of the German sports brand’s iconic pairs, the Superstar has its beginnings in basketball’s pre-dunk era. Today, on its golden anniversary, it is a street wear staple for everyone from music moguls to laidback business titans.
ANCX | Jan 09 2020

Throughout its existence the Adidas Superstar, has stood out as an icon of contemporary design, gracing the feet of teams and crews at the forefront of culture worldwide. An originator on the court and a street-style cornerstone off of it, the transcendent silhouette has become the go-to for artists, designers, musicians, and athletes alike. Never straying away from its heritage, the sneaker has always represented those who make a difference on and off the court.

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The original Superstar silhouette was born as a response to new levels of athleticism that were revolutionizing the game of basketball. Prior to the shoe’s release, adidas design teams in both Germany and France had been exploring ways in which to deploy the rubber toe cap as a protective detail. With the addition of the distinct ribs that have become synonymous with the Superstar as we know it today, adidas France introduced the shell toe and revolutionized the footwear industry.

With the sport of basketball moving above the rim and players displaying heightened physicality, the Superstar’s instantly recognizable leather upper and rubber shell-toe offered increased protection, cushioning, and grip, rendering traditional canvas court shoes obsolete. Leading the way with innovative performance technologies, the Superstar quickly became an on-court favorite, changing the design of basketball shoes forever and etching itself into sporting folklore through legendary wearers like Kareem Abdul-Jabbar. “They looked great” explains the sneaker’s original designer, Chris Severn, “but they also helped the athlete perform better.”

 

Beyond the court

Transcending on-court performance, the Superstar has never ceased to push street culture forward. Once worn by legendary NBA players of the 70s and 80s, the silhouette was adopted by the boundary challenging New York crews at the heart of the hip-hop revolution. A permanent staple on the feet of Run DMC, the iconic rap group wore the Superstar lace less with the tongue protruding, and in an instant the silhouette became synonymous youthful energy and rebellious spirit. (There are rumors that a Run DMC Superstar will be reissued this year.)

Run DMC has long been associated with the Superstar, and there are rumors by sneaker industry insiders that a collab is in the works by the second quarter of 2020.

As potent an emblem on the stage as it is gliding over urban concrete, the sneaker has since become a staple in the skate world, worn for its durable makeup and unmatched wearability worn around the world. Democratic by nature – a shoe that has never belonged to one collective exclusively –  the Superstar has been at the heart of a number of countercultural movements over several decades, making it the symbol it remains today.

For half a century, athletes, artists, creatives, and collectives of all kinds have made the Superstar their own, recreating and styling it in order to add new meaning to the silhouette’s iconic legacy each time. Whether done up in Bape camo, expressed in all the colors of the rainbow by Pharrell, or reimagined by Undefeated, Bad Boy Records, and beyond, the Superstar has always served as a canvas of common ground for creative collectives worldwide.

From the court to the street, the Superstar has been passed down through decades as the uniform of industry changemakers, forever recognized as a sneaker at the forefront of culture.

For more information, visit adidas.com.ph.