The major cities of Europe can still be conquered. Rancé shows how to do it best.
Like Rancé, many of the world’s top luxury brands share one thing in common—heritage. It’s what distinguishes the classics from the revivals and rip-offs. And heritage inspires many to start a tradition all their own.
At the beginning of 1600s in Grasse, the Rancé family became famous for producing perfumed gloves for the French aristocracy. Yet the family owes much of its current renown to François Rancé who turned entirely to perfumery. Believing firmly in the need for innovation and the infinite possibilities offered by nature, he secured the favor of the Emperor Napoleon Bonaparte, who was a patron of his extremely refined and modern perfumes.
At the end of the 1800s, Alexandre Rancé moved to Milan. His place at the head of the family firm is held today by his granddaughter, Jeanne Sandra Rancé, with her son, Jean Maurice Alexandre Rancé. The family has continued to adhere to the three pillars of the centuries-old business: tradition, innovation, and naturalness.
Today, their debt of gratitude to Napoleon is manifested in four prestigious scents under the Collection Impériale. Le Roi Empereur encapsulates the intoxication of leadership and charisma. Triomphe alludes to the bouquet of victory, bottling the essence of France under the emperor. La Vainqueur embodies the concept of victory in a fresh and energetic scent. Francois Charles, in turn, appeals to nature lovers and is dedicated to Napoleon’s only son, Napoléon François Joseph Charles Bonaparte, known since birth as the “His Majesty the King of Rome.”
Like the indomitable spirit of the emperor that inspired it, Rancé continues to perfect, innovate, and conquer new ground in a nod to the bold heritage that has always mapped its march into the future.
This story first appeared in Vault Magazine Vol 6 2012.