No Brand is a one-stop shop for unique Korean finds and other value-for-money products. Photograph by Chris Clemente
Culture Spotlight

No selling ploys, no fancy branding—this retail store advocates smart shopping

Offering a variety of unique Korean finds at affordable prices, No Brand is the new go-to place for no-nonsense shoppers.
ANCX | Dec 05 2019

There’s nothing wrong with being brand-conscious as we mostly equate our brand preference with quality we trust. But if we can get good quality products without paying extra for the costs of packaging, marketing and advertising, wouldn't we definitely pick those instead?

If you are the type of shopper who doesn’t mind using a generic product—a brand with no name—as long as the quality is at par with respected in the market, No Brand is the place for you. Launched in 2015 by Korea’s leading retailer, E-mart, No Brand store is popular in Korea with 258 locations. Its first store in the Philippines opened last November 22 at Robinsons Galleria.

From left: E-mart Supervisor Kiyoung Kim; E-mart senior vice-president Song Man Joon, Robinsons Land Commercial Centers senior vice president Arlene Magtibay; senior vice president Junsuk Lee; Robinsons Retail Holdings Inc. managing director Jody Gadia

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“No Brand’s philosophy of advocating smart shopping is aligned with Robinson’s Retail’s mission of providing top quality products at prices customers can well afford,” says Jody Gadia, managing director of RRHI Supermarket Segment. By offering an assortment of unique Korean products, RRHI also hopes to provide a delightful shopping experience to Filipino consumers.

No Brand advocates smart shopping by providing top quality products at affordable prices.

Gadia reveals that it was E-mart that approached Robinsons for this partnership. “E-mart knew RRHI to be a progressive multi-format retailer with a proven track record in specialty retailing like Daiso, Topshop, Dorothy Perkins, etc.,” adds Gadia.

With the entry of No Brand, Filipinos will have more choices in terms of what they need or want. No Brand offers a variety of products ranging from grocery, home essentials, personal health and beauty, along with Korean favorites like ice cream, seaweed snacks, and noodles. Price points are from PHP 50 to PHP 1,000.

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No Brand offers a variety of products, from home essentials and personal health and beauty to Korean favorites like ice cream, seaweed snacks, and noodles.

No Brand offers a variety of products, from home essentials and personal health and beauty to Korean favorites like ice cream, seaweed snacks, and noodles.​

No Brand offers a variety of products, from home essentials and personal health and beauty to Korean favorites like ice cream, seaweed snacks, and noodles.

No Brand offers a variety of products, from home essentials and personal health and beauty to Korean favorites like ice cream, seaweed snacks, and noodles.

No Brand offers a variety of products, from home essentials and personal health and beauty to Korean favorites like ice cream, seaweed snacks, and noodles.​ 

No Brand offers a variety of products, from home essentials and personal health and beauty to Korean favorites like ice cream, seaweed snacks, and noodles.​

No Brand offers a variety of products, from home essentials and personal health and beauty to Korean favorites like ice cream, seaweed snacks, and noodles.

No Brand offers a variety of products, from home essentials and personal health and beauty to Korean favorites like ice cream, seaweed snacks, and noodles.

No Brand offers a variety of products, from home essentials and personal health and beauty to Korean favorites like ice cream, seaweed snacks, and noodles.​

No Brand offers a variety of products, from home essentials and personal health and beauty to Korean favorites like ice cream, seaweed snacks, and noodles.

No Brand offers a variety of products, from home essentials and personal health and beauty to Korean favorites like ice cream, seaweed snacks, and noodles.

No Brand offers a variety of products, from home essentials and personal health and beauty to Korean favorites like ice cream, seaweed snacks, and noodles.​

No Brand offers a variety of products, from home essentials and personal health and beauty to Korean favorites like ice cream, seaweed snacks, and noodles.

No Brand offers a variety of products, from home essentials and personal health and beauty to Korean favorites like ice cream, seaweed snacks, and noodles.

No Brand offers a variety of products, from home essentials and personal health and beauty to Korean favorites like ice cream, seaweed snacks, and noodles.​

No Brand offers a variety of products, from home essentials and personal health and beauty to Korean favorites like ice cream, seaweed snacks, and noodles.​

“No Brand comes from Korea but the products are sourced from other countries. They look for the best manufacturers to develop the products. That’s what they want to offer the customers, the best products,” clarifies No Brand Philippines marketing manager Angela Totanes. No Brand Philippines will open its second store by December 2019.

 

To know more about No Brand Philippines, follow NoBrandPHOfficial on Facebook and nobrand.ph on Instagram. To know more about RRHI, visit RobinsonsRetailHoldings.com.ph

 

Photographs by Chris Clemente