Pinoys are no strangers to shining on the global stage. Look thru your social media feed and there’s always news about a kababayan winning some award or beating some record or making something new and groundbreaking.
We are natural innovators and creators. But reaching a worldwide audience with a promising idea can be a challenge, which is why competitions like the Lexus Design Award are welcome efforts. It could serve as a path toward making a world-changing dream into reality.
The Lexus Design Award is an international design competition now on its 10th year. It aims to provide an opportunity for innovators to work with a world-famous designer as a mentor. The end goal is to create prototypes of their original design. Through this initiative, the luxury automotive brand hopes to contribute in nurturing and supporting creators.
Entrants need to demonstrate how their creative ideas express three key principles of the Lexus brand: Anticipate, Innovate and Captivate. Anticipate global challenges societies may face in the future and imagine engaging and innovative ways to contribute to a sustainable and happy future for all. Finally, Lexus is looking for captivating designs that intersect with thoughtful solutions.
Notable past winners of the Lexus Design award are “Ooho!”, an edible capsule-shaped packaging made from seaweed as an alternative to the plastic bottle; “Algorithmic Lace,” a 3D printing technology that works in conjunction with handmade elements to create, among other groundbreaking things, a bra for breast cancer survivors; and “Portable Solar Distiller,” which makes clean drinking water from polluted water or sea water, using sunlight.
“Portable Solar Distiller” by Henry Glogau
From the entries, the six finalists will be announced in early 2022. They will have the opportunity to liaise with four internationally renowned creators who will provide them with a once-in-a-lifetime learning and mentoring experience. Returning judges are Paola Antonelli, Senior Curator at MoMA and Simon Humphries, head of Toyota and Lexus Global Design. New judges include architect Anupama Kundoo and Bruce Mau.
The finalists’ prototype development will be funded by Lexus with a budget of £20,000 (roughly P1.4million) per finalist. In mid-2022, the six finalists will present their final proposals to the judges, who will then select one Grand Prix winner. Lexus will announce the names of the Design Award 2022 judging committee members and mentors later this year.
The Lexus Design Award 2022 competition is now open for entries, which can be submitted online at LexusDesignAward.com from now until 10 October 2021. To learn more, visit lexus.com.ph or @lexusmanila on Instagram.