Last month, two major players in the marketing industry broke the news that they were merging to their team of 100 digital marketing experts. Snapworx Digital Inc. and Mobxert Inc. have joined forces to create Xiklab Digital, after the latter's acquisition of shares from the Havas Group.
Xiklab hopes to use their shared experience and expertise to provide innovative services for future brands. These include strategy, content development, social media marketing, and technological development. “We're both old and new!” says Xiklab Digital CEO Arthur Policarprio, “Snapworx Digital Inc. and Mobext, Inc. have both been providing full digital services over the past seven years. Together, they now form one of the largest digital creative companies in the Philippines.”
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This early on, Xiklab already boasts an impressive client list: Toyota Motor Philippines, Ritemed, Pharex, The Bistro Group, Bonifacio Global City, Acer, House Foods, and Lawson Philippines.
The Marketing Landscape
As the world continues to veer toward a digital landscape, so does the marketing field in an effort to adapt to the changing environment. Digital marketing in the Philippines has been increasingly gaining momentum over the past few years because of our growing affinity to the internet and social media. Info Cubic notes that the country has over 76 million active users, which is over 70 percent of the entire population.
Pairing these brands with an effective digital marketing company can pay dividends in helping them get more exposure. Digital marketing agencies offer strategies that can take advantage of a user’s search engine optimization (SEO), for example. Or perhaps, they may use social media to campaign toward achieving branding goals. As such, finding the right agency can make or break a business.
Snapworx was founded in December 2002, first as a mobile marketing agency. The company focused on providing digital marketing tools to help make successful business campaigns. Snapworx has worked with several prominent companies in their industry, such as Unilever and Western Union.It prides itself on managing the entire digital marketing cycle in-house, and offer creative, logical and cost-efficient marketing solutions for their brands.
As the former CEO of Mobext Philippines, Policarpio led the companyto become one of the biggest mobile-marketing agencies in the country, as well as the center of excellence of the Havas Group. Policarpio is an experienced and successful figure in the marketing world, having worked for more than 17 years in his field. He has worked with several major companies across Asia including Coca-Cola, DBS Bank and McDonald’s. Policarpio also co-founded the Internet and Mobile Marketing Association of the Philippines (IMMAP) in 2007.
“Our name Xiklab is inspired by the Filipino word ‘Siklab’ which is associated with’“fire’,” says the agency's chairman JJ Soriano. “Our brand manifesto says as much; just like the game-changer that was fire, we in Xiklab Digital wake up everyday with the burning desire to work with each brand that we partner with to create game-changing experiences.”
For more information on Xiklab and Digital Marketing, visit their Xiklab Digital page on Facebook