Tuning in to a live-stream is the ‘new normal’ way to shop your essentials 2
Purchase your favorite Unilever products at Karlito's Korner on KUMU app, live on weekdays at 6PM. Photo from Freepik

Tuning in to a live-stream is the ‘new normal’ way to shop your essentials

From shampoo to deodorant, you can find your grooming needs on KUMU’s digital shelves.
Partner Feature | Jul 23 2020

Companies are beginning to recognize live-streaming as a new way to effectively introduce and promote their products and services to the market. Through this platform, brands get to know the pulse of the consumers, instantly know what they think about a product, and even provide the online users with useful tips on topics related to the brand such as self-care and grooming.

Multinational consumer goods brand, Unilever, is one of the companies who has tied up with social media app KUMU to reach out to their market.

Last June 25, host Gelli Cruz featured various hairstyles for Kumunizens to try, along with featured Unilever products Vitakeratin expert salon treatment and deep repair, and Sunsilk hair care items. 

Host @issatee also shared some ‘good hair day’ tips throughout the show using Creamsilk conditioner last July 9.

Kumunizens got to hang out with Doc Miles on July 16, as she featured more products including Rexona variants Power Dry for women and Ice Cool for men. During the show, users were encouraged to join lively discussions about how to get ready for when everything comes back to normal—that is, step out well-groomed and confident.

Unilever will return on Karlito’s Korner on July 23 to feature more of its best-selling brands in Surf Wais #TeamBahayHacks, which focuses on DIY home tips and tricks on managing laundry, homeschooling, and online shopping, among others. Several giveaways will also be up for grabs during the show courtesy of Unilever.   

Karlito’s Korner goes live on weekdays at 6PM, providing better shopping experience, giveaways, and exclusive discounts. Game shows, interactive campaigns, and relevant discussions are also in store for those who will join the Kumunity.


Be part of the Kumunity now and download the app for free at Google Play or the App Store.