Companies are beginning to recognize live-streaming as a new way to effectively introduce and promote their products and services to the market. Through this platform, brands get to know the pulse of the consumers, instantly know what they think about a product, and even provide the online users with useful tips on topics related to the brand such as self-care and grooming.
Multinational consumer goods brand, Unilever, is one of the companies who has tied up with social media app KUMU to reach out to their market.
Last June 25, host Gelli Cruz featured various hairstyles for Kumunizens to try, along with featured Unilever products Vitakeratin expert salon treatment and deep repair, and Sunsilk hair care items.
Host @issatee also shared some ‘good hair day’ tips throughout the show using Creamsilk conditioner last July 9.
Kumunizens got to hang out with Doc Miles on July 16, as she featured more products including Rexona variants Powe
Unilever will return on Karlito’s Korner on July 23 to feature more of its best-selling brands in Surf Wais #TeamBahayHacks, which focuses on DIY home tips and tricks on managing laundry, homeschooling, and online shopping, among others. Several giveaways will also be up for grabs during the show courtesy of Unilever.
Karlito’s Korner goes live on weekdays at 6PM, providing better shopping experience, giveaways, and exclusive discounts. Game shows, interactive campaigns, and relevant discussions are also in store for those who will join the Kumunity.