After two years of absence from passenger seat pouches due to the pandemic, Cebu Pacific’s inflight travel magazine Smile is back. It’s also sporting a refreshed look that, according to its latest press release, aims to “reflect travel in the modern era and celebrate the very best of the Philippines and beyond.”
For Smile, however, it seems the aim was to evoke a more personal, first-person experience—the cover star is the traveler itself right at the center of the action—even as the rest of the magazine point towards a reader experience that encourages constant engagement with other readers and the online world.
Other stories in this issue include a spotlight on the bustling night markets of Taipei, how to enjoy expensive Singapore on a budget, and a guide to Melbourne, Australia where Cebu Pacific starts flying again to this March.
Cebu Pacific now flies to 34 domestic destinations and is set to reinstate all its 25 international destinations this first quarter of 2023. We predict passengers will be happy to pick up their copies of Smile as soon as they get settled on their seats. In a way, it’s still like the Smile of old: chock-full of ideas and suggestions on where to go next, what to see, and where to stay, splashed with images that bring the reader immediately to a dream destination. The only difference is, unlike most pandemic survivors, this one’s looking younger.