With COVID-19 having far reaching effects on our land especially on the most underprivileged of our countrymen, many have started coming out to lend a helping hand. These include companies, organizations, and even individuals that are ready to pitch in and give aid, particularly day earners hit hard by the lockdown.
For its part, ABS-CBN launched “Pantawid ng Pag-ibig” last Thursday. The campaign aims to raise funds and collect basic necessities for poor families unable to source livelihood by mobilizing private companies and individuals.
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The campaign is done in partnership with the local government officials of Metro Manila and other private companies. The Lopez Group, which ABS-CBN is part of, is donating PHP 100 million as the initial donation to the campaign. “We will start this in Metro Manila and we hope that, through your help, we will reach other barangays in need,” says ABS-CBN president and CEO Carlo Katigbak in Filipino in an interview. “We don’t wish for anyone to starve during this time.”
Some of the companies that have already expressed their support include McDonalds, Quick Chow noodles, Mega Sardines, Nestle Bear Brand, Great Taste 3-in-1, Sunsilk shampoo, Safeguard, Hanna shampoo, Champion detergent, Unilab, Century Pacific Food Inc, Rebisco, Suy Sing Corporation, and the Lucio Tan Group of Companies.
Apart but together
To help raise more awareness for the campaign and to give a smile to Filipinos here and around the world, a three-hour digital show will be streamed tonight at 7. More than 100 Kapamilya stars will perform from their own homes in “Pantawid ng Pag-ibig: At-Home Together Concert.”
Among the celebrities that will be in the show are Paolo Avelino, Coco Martin, Ogie Alcasid and Regine Velasquez, Luis Manzano, Xian Lim, Martin Nievera, and Angel Locsin.
The digital show will be aired live on ABS-CBN, ABS-CBN S+A, ANC, MYX, DZMM Teleradyo, as well as AM radio station DZMM Radyo Patrol 630, FM radio station MOR 101.9, and streaming service iWant. It will also be livestreamed on YouTube.