Over thirty years ago, a group of artists known as Salingpusa launched their careers with a series of shows on the grounds of what is now the Pinto Art Museum. The artworks were displayed casually hanging on clotheslines, and referred to fondly as “sampayan art.” The artists behind them are now some of the brightest lights in Philippine art.
Through the years, Pinto through its impresario Dr. Joven Cuanang, has nurtured so many of the talented artists the country never ceases to produce, celebrating them and hosting their efforts at Boston Gallery in Cubao and at Pinto Art Museum in Antipolo. At the same time, Pinto has also witnessed the growing interest in Philippine contemporary art. From a handful of connoisseurs, the number of art collectors has multiplied exponentially. Art in the Philippines has enjoyed an unprecedented boom, marked by the establishment of numerous galleries, art fairs, and events.
But while this growth has been beneficial to artists and collectors, many feel that the focus has shifted away from art. “In the frenzy of acquisition and publicity, art has become a commodity—a product whose value comes from the name of its artist rather than the quality of the work itself,” says Dr. Cuanang.
Through Pinto, the collector and art patron wishes to address this trend by recapturing the spirit of youth and playfulness in the Sampayan Art shows all those years ago. Its next show, Connect with Your Heart, is a sampayan show with a novel concept: the artworks will not be signed until they are bought. “Prospective buyers will acquire pieces not on the basis of who made them, but on their personal emotional and aesthetic response to the work—the connection with their hearts,” says Cuanang.
All of the artists whom Pinto have hosted at Boston Gallery and Pinto from early in their careers have agreed to participate in the said format. As per Cuanang, they also share Pinto’s concern over the abovementioned developments in the art world. “Most of them are the same people who have made Philippine art what it is today: the most vibrant in Southeast Asia,” the good doctor says.
More than 200 artists have signed up for the show. The pieces on exhibit will be 18 x 24 inches, in different media, and affordable, with a maximum price of P30,000. “As a keen observer of the Philippine art scene, I think this is what both artists and art enthusiasts really need: Art that truly connects with the heart,” says Dr. Cuanang.
Connect with your Heart will open at Pinto Art Musuem on Saturday, 11 July 2020, at 10am. The show runs until 26 July 2020. Exhibition hours are from 10am to 5pm daily except Mondays, when the Museum is closed. In order to comply with the social distancing policy of Pinto Art Museum during the COVID-19 pandemic, Pinto recommends that visitors make an appointment at the numbers below.
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The proceeds of this exhibition will go to the completion of the Pinto Arboretum, a Rescue Center for endangered Philippine plants and trees; the establishment of an ecologically-sound water conservation program at the Arboretum; and the establishment of a gallery to house the collection of rare Maitum jars and anthropomorphic sculptures recently acquired by the El Refugio Arts and Sciences Foundation, Inc., the non-profit foundation supporting the Pinto Museum of Philippine Contemporary Art, the Pinto Museum of Indigenous Art, the Pinto Arboretum, and the Pinto Academy for Healing and Wholeness.
For more details, contact 0927 764 6270/ and 02 8697 1015 and look for Jenny Villanueva (Pinto Art Museum), or email email@example.com. For Boston Gallery, call 0917 549 0545/ 02 8722 9205 and look for Rommel Pascual (firstname.lastname@example.org).