Xoom, a leading digital money transfer provider acquired by PayPal, is excited to announce a new partnership with Filipino social media sensation Mikey Bustos.
The Philippines is the third leading country that receives remittances from the US, and this partnership is part of a larger campaign focusing on engaging with Filipino customers in a culturally relevant way.
For his one-year partnership with Xoom, Mikey will serve as brand ambassador for the launch of the new comedy campaign, Xoom LOL – Life On Line!
Xoom has also aired a new television commercial for Filipino-American channels that features Mikey using his humor to depict the obstacles of sending money through traditional brick-and-mortar means.
We will be happy to connect you with Mikey himself or a Xoom spokesperson to learn more about the campaign.
For more information, can check out the dedicated Facebook page, Xoom LOL, which will host videos, Facebook Live streams, photos and clips from Mikey’s shenanigans with Xoom.
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