Football fans, are you excited for the upcoming 2022 FIFA World Cup? FIFA World Cup Qatar 2022™ will be held in Qatar late in the year, from November 21 to December 18 and they have chosen an official ice cream partner as it represents the sports spirit of hard work, progress, unity, and joy.

Aice Group and FIFA announced their partnership for the FIFA World Cup Qatar 2022™. This exciting announcement is not only about FIFA's recognition of the ice cream industry in Southeast Asia, but also a recognition and trust for the brand and its product quality.

"Aice as 'the only chosen official ice cream brand in Southeast Asia' for FIFA World Cup Qatar 2022™ is our opportunity to reveal Southeast Asian enterprises through the World Cup, in particular, the Southeast Asian food and ice cream companies to secure worldwide attention. This is not only the pride of Aice, but also the pride of the entire Southeast Asian food and ice cream industry", said Jack Wang, CEO of Aice Group.

It is the brand's unique qualities and principles that made it an ideal choice for the event's goals, motives, and mission.

Bringing cheer to everyone

Football is a cheerful sport. Anyone is able to play football anywhere at any time; wearing shoes or even going barefoot on dirt roads or small streets, without having expensive sports equipment – everyone is welcome to have fun and play.

Aice in the same way is committed to bringing smiles to everyone at all times. It is their mission to let every consumer easily and conveniently experience and enjoy high-quality ice cream.

Aice Group's slogan "Have an Aice Day" was introduced by their CEO. The company hopes that the refreshing and sweet taste of their ice cream will make consumers Have a Nice Day as it brings a smile to their faces.

Persist in high-quality

Right after the recognition of being the only chosen ice cream brand for the 2018 Asian Games, Aice is once again chosen as the only chosen official ice cream brand in Southeast Asia for the FIFA World Cup Qatar 2022™.

Since the establishment of the brand, Aice has advocated high-quality of life, health and well-being of people, and quality innovations. Their team has come a long way because of their zealous spirit; showing hard work, progress, unity, and joy in the results of their work.

Until today, it continuously promotes services that help retail outlet stores to increase their revenue and deliver innovative, delicious and healthy ice cream products to consumers.

This time, Aice has the opportunity to establish a close relationship with one of the world's top events, football fans, and consumers. At the same time, it also provides an opportunity for industry, quality, and innovation upgrades in the ice cream industry in Southeast Asia such as Philippines, Indonesia, Vietnam, Cambodia, and Laos.

Giving value to sportsmanship

The spirit of hard work, progress, unity, and joy is what embodies the World Cup, which coincides with Aice's business and brand philosophy. The continuous efforts of the players to achieve better results have brought passion and joy to the fans; at the same time, the hard work and progress from Aice employees to create quality products have allowed more people in the world to easily enjoy the taste and joy brought by their ice cream.

At the same time, Jack Wang added that the original intention of the design of Aice Logo, the four letters A, I, C, E carry the core value of Aice; A for A-level or highest quality, I for Innovation, C for Cheerfulness, and E for Excellence. The company is honored that it can develop and grow together with the world's most influential sports. Hoping that through the cooperation with the FIFA World Cup Qatar 2022™, the football culture and the sports spirit can be better shared among countries and people in Southeast Asia and around the world.

Integrating the sportsmanship into corporate responsibility

2022 is the eighth year of Aice's development in Southeast Asia. For the past 8 years, Aice has been enthusiastic and supportive of sports, even actively promoting the 2018 Asian Games. The company is inspired by the characteristics of athletes, their dedication, and giving, that is why it applies these values to their own brand through corporate development and social responsibility.

Since 2020 to present, a total of 67 million masks have been donated to the people in Southeast Asia. Also, two kinds of special pandemic prevention products have been launched, benefiting more than 200 million people in total.

In addition, the company has given support to earthquake, volcanic eruption, and flood reliefs, as well as to public welfare for women and children's organizations, and to the Ministry of Education.

As the 2022 World Cup approaches, Aice encourages people to be full of passion, to ignite and integrate into every individual's lives the spirit of sports together.

Visit Aice Ice Cream Philippines' Official Facebook page and stay tuned for upcoming announcements as Aice becomes the official ice cream brand of the FIFA World Cup Qatar 2022™. Cheers for the World Cup and Aice.