realme: A year's worth of success


Posted at Dec 20 2019 03:12 PM

''If you could accomplish one goal this year, what would it be?'' is a question that gets thrown around every start of the year. Many stumble to answer because 365 days is such a short amount of time to accomplish most of our major goals. Or is it?

Recognized as one of the fastest-growing smartphone brands in the country and in the world, realme, gives another take to how many achievements one can get in a year.

On November 29, 2018, when realme C1 was launched in the Philippines, it was only a matter of time where the dubbed #RealEntryLevelKing phone get into the hearts of Filipinos. On its first Lazada sale on December 2018 for instance, it sold out under Lazada's Flash Sale. On the same month, the first offline sale of realme C1 also took place, which garnered a lot of support.

Immediately after a great reception, realme's massive expansion granted the rest of the country a chance to experience the smartphone where 'Power meets Style' with its nationwide availability from January 2019.

On February 22, 2019, #100DaysOfRealme ensued, and was celebrated by its key leaders and valued customers.

Not long after, the launch of realme 3 on March 19, 2019, generated remarkable customer response with record breaking figures on Shopee as the ''Fastest Selling Sub-10K Smartphone of 2019,'' on top of attaining 900% sales growth from its first sale reports.

Following realme 3's undeniable success is the launch of the series' successor—realme 3 Pro, which saw a pronounced increase of attendees compared to its previous launches.

Moving forward, the launch of realme C2 on June 2019, became a hot item for its distinct performance, outstanding battery-life and slow-motion video recording at 480p sold at a very affordable price.

In July this year, realme's first concept store opened at SM City Fairview, offering freebies and discounts to early visitors.

The much-awaited realme 5 and realme 5 Pro series was then launched approximately a month before realme's first anniversary. Equipped with upgraded features that highlight gaming qualities, the camera is also redefined to fit current trends on social media.

realme's mission of providing a smartphone for every Filipino achieved a Top 5 slot among smartphone brands at Home Credit in just 6 months of partnering with the fintech company.

Conscious of the gaming community's attention over the smartphone's performance and delivery in the area, gamer-centric promotions started to take form which attracted plenty of active participants.

Under Real Tournaments, the Mobile Legends Professional League (MPL) reached a 4th season, receiving overwhelming anticipation for the next ones to come. While the realme Mobile Legends Cup (RMC) Season 2, ended with the highest livestream viewership of more than 5 million views in various channels and a 2-day event with more than 10,000 foot traffic at SM Southmall.

The brand also launched the 'See More With 64MP'' , tagline during the launch of realme XT 64MP, which further captured the interest of aspiring photographers without the hefty price.

During realme's first 11.11 Lazada participation, realme 5 received two recognitions namely ''Top 1 best selling smartphone on LazMall'' and ''Top 2 best selling brand on LazMall,'' solidifying its flourishing position in the local smartphone industry.

And just when one thinks the year is over for realme, it finally secures a sought-after partnership with one of the most recognizable PC brands, Acer. With the partnership's latest promo running from November 15, 2019 to December 31, 2019, many are ecstatic to get a free realme C2 2020 2GB+32GB worth P5,490 or realme 5 3GB+64GB worth P7,990 upon purchase of a qualified Acer or Predator product.

Simultaneously, realme was able to open a Flagship Store in Iloilo, and another Concept Store in SM Sucat, covering as many grounds for more efficient client accessibility.

Just this November 29, 2019, the company celebrated its first realme anniversary sale of up to 27% off on value smartphones, to thank everyone who trusted the brand.

Days past its first anniversary, realme still continues to give gifts with its #realGalo Christmas Promo, a raffle promo from November 23, 2019 to December 22, 2019 with chances of winning 1 of 10 Acer Nitro 5 gaming laptops worth P50,000 and P30M+ worth of freebies.

And before the year ends, realme has garnered 3x more sales in the recent 12.12 Grand Year-End Sale of Lazada -- making the realme 5 the No.1 smartphone sold, while the realme C2 the top smartphone under 4k in the 3-day campaign.

With all these achievements in a relatively short timeframe, realme has proven that age nor experience does not define what one can accomplish. Despite all their triumphs in the first year, realme remains sensible and does not forget to share their success with their customers and the whole realme family. A #RealMerryChristmas it is indeed!

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