MSMEs gain insights on conforming to the digital economy


Posted at Dec 19 2019 06:56 PM | Updated as of Dec 20 2019 03:00 PM

To support Go Negosyo's objective to raise awareness on digitalization for entrepreneurs and those aspiring to be one, the office of the Presidential Adviser for Entrepreneurship partnered with the organization to assemble members of the ''Angat Lahat sa Digital'' Alliance for a meet and greet with the CEO of one of the most valuable consumer brands of the country.

Currently, 57 digital platforms are part of the alliance such as Lazada, Shopee, Angkas, Lalamove, Dibztech, Quad X, Grab PH, Cashalo, GCash, among others. 

''Connectivity is at the heart of everything,'' is the insinuated catchphrase by Globe Telecom, Inc. 's CEO Mr. Ernest Cu during the ''Angat Lahat sa Digital'' event.

In respect to such slogan, MSMEs' gateway to achieve inclusive growth towards success is proven to be accelerated through secure, formidable, undisrupted connectivity. The event was held to explain the significant part Globe plays in aiding MSMEs to handle their commercial necessities through digital means.

Cu has been working with Globe for the last 10 years, solidifying his key role in propelling the company to its now glorious position. ''Globe embraced this whole digitization back in 2010, when the industry of telco was mostly analog. At that time Globe was a very far second to our competitor, we were nowhere near. But we embraced digital. We saw digital as something that was going to come into being in the Philippines in a big way… We're gonna make a bet that digital's gonna be big in the Philippines one day,'' he said.

Globe myBusiness

Being Globe's primary MSME arm, Globe myBusiness is activated to understand and help micro, small, and medium business owners on their day-to-day work operations by customizing and innovating solutions to accommodate respective needs. Because the offered plans are customizable, they can be boosted and rebuilt as the user sees fit.

Entrepreneurs wishing to proficiently expand their startups and seize overall success, can do so with Globe anchoring their business needs with ease, prowess, and in good faith.


GCash, a BSP-regulated mobile money service, is Philippines' very own e-wallet. Installed as an app, it is a renowned digital development that has been keen in designing fintech solutions and promoting financial and digital inclusion throughout various Philippine localities for years now.

Enriching the lives of over 20 million registered users currently under its service, GCash opens a portal to make bill payments, bank transfers, money sending, cash withdrawals, investments, load buying and load borrowing, all just a click away.

With all financial transactions administered digitally and cashless, GCash enablement proves to unburden business owners from monetary pressure and anxiety.

Kickstart Ventures

Kickstart is the Philippines' most active Corporate Venture Capital firm investing in early- to early-growth stage tech startups globally. It is a wholly-owned subsidiary of Globe Telecom and is backed by SingTel and the Ayala Corporation.

Kickstart puts capital, market access, and expertise behind startups so they have a better shot at success. it has invested in 42 companies from seven countries since 2012 with products and services in enterprise solutions, fintech, healthtech, and media serving customers globally.


Other than the abovementioned, Globe is able to conveniently extend medical services and medical information through KonsultaMD. With this 24/7 health hotline service facilitated by licensed Filipino doctors, medical advice, assessment, and medication are made acessible even to the most isolated parts of the country.

KonsultaMD's presence reassures that entrepreneurs and their employees get convenient access to medical advice at an affordable rate.

Hineleban Foundation

Going beyond business, Globe continues to up its sustainability efforts as evident in their eco-linked partnerships. One of which is their collaboration with Hineleban Foundation to spur the latter’s ''rainforestation'' advocacy.

For every P100, a tree will be planted in the donor's name, to restore the country's primary rainforests starting in Mindanao.

GCash Forest

Another strategy to preserve Philippine wildlife, biodiversity, and ecosystems is GCash Forest, a localized version of Ant Financial's Ant Forest. It is the first rollout outside of China of the Ant Forest platform.

In collaboration with WWF Philippines and BIOFIN, GCash Forest encourages green activities such as using GCash to reduce carbon footprint by its cashless, clickable advantage, breaking loose from the old habit of lining up at ATMs and pay stations and using paper forms to fill out.

In so doing, energy points are accumulated which will allow the user to adopt and nurture a native tree from the Ipo Watershed, located within Angat Watershed Forest Reserve in Bulacan.

E-waste Zero

On the downside, what accompanies the pervasion of the Digital Age is the proliferation of e-wastes. Globe, however, is armed to brave this plight with its ongoing E-waste Zero Program (formerly called Project 1 Phone).

Created as an e-waste recovery and recyling project, E-waste Zero Program aims to restrain trashed electronic equipment from IT infrastructures, mobile phones, computers, printers, and portable devices like tablets, from permeating landfills. Once these harvested metals have been processed by Globe's DENR-accredited recycling partners, proceeds are used to rebuild ICT-enabled classrooms in Mindanao.

The digital era is not forthcoming. It's already here. And assimilating Globe's initiatives, affiliates, and sustainability efforts, is a most commendable measure to take, to imbue proper digitalization management among current Philippine businesses and those soon to come. In the end, it is educating Filipino entrepreneurs how to handle the widespread digital impact is what Globe, GoNegosyo, and the ''Angat Lahat sa Digital'' alliance intend to perpetrate.

Cu concluded, ''Globe has evolved now to this particular goal where we see a Philippines where families' dreams come true, businesses flourish, and the nation is admired. That is the goal we're trying to put forth for employees. It used to be all about being number 1 in business. Now it's about helping this country improve just like what Go Negosyo is doing.''

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