Photo source: Jollibee
The Jollibee BGC Triangle Drive branch is all lit up for the holiday season. Photo source: Jollibee
Filipinos have always eagerly anticipated Christmas, and consider this as their favorite time of the year. In fact, the Philippines is known as the country with the longest celebration of Christmas.
To further make the holiday season joyful, Jollibee launched its Christmas campaign last October with the theme "Make it Christmas with Jollibee Joy." It highlights how everyday moments may be occasions to celebrate the joy of the season.
"We want to make sure our customers feel the warmth and joy of the season, be it through our delicious food or their delightful experiences whenever they go to a Jollibee store. We want to remind everyone that even the simplest of joys can make this Christmas extra meaningful and wonderful if it is shared with loved ones," said Dorothy Dee-Ching, VP - Marketing of Jollibee.
Brightening the holiday season across the country
One other proof of Pinoys love for the holidays is their penchant for bright Christmas lights and colorful decorations, all of which adds to the happy and festive atmosphere. As part of its Christmas campaign, Jollibee is making sure that its customers may have this delightful experience in their stores.
Jollibee opened their nationwide Joyful Christmas Stores last November 9 with simultaneous events in Manila at Jollibee BGC Triangle Drive, in Cebu at Jollibee General Maxilom, and in Davao at Jollibee Quimpo.
Jollibee BGC Triangle Drive. Photo source: Jollibee
Jollibee General Maxilom in Cebu. Photo source: Jollibee
Jollibee Quimpo in Davao. Photo source: Jollibee
Jollibee Quimpo in Davao. Photo source: Jollibee
Jollibee officials, media, and other esteemed guests gathered to launch it in a unique way: through a ceremonial lighting of the stores with a giant socket and plug.
Jollibee General Maxilom in Cebu. Photo source: Jollibee
Jollibee Quimpo in Davao. Photo source: Jollibee
Jollibee Quimpo in Davao. Photo source: Jollibee
This officially commenced the lighting of 10 flagship Jollibee stores across the country, with another 100 stores having their own merry light displays.
Sharing joy and happiness this Christmas
For stores in Luzon and Visayas, Jollibee partnered with another brand known for spreading happiness – Coca Cola Philippines.
"We are glad to partner with a brand like Jollibee that shares our values and principles. We are both dedicated to offering delightful food and beverages to all, with the same commitment to making the world better and brighter. We invite you to explore Jollibee's festive stores, perfect for celebrating the Filipino spirit this Christmas season," said Tony del Rosario, Coca‑Cola Philippines President.
The Jollibee BGC branch went all out with joyful carolers, lively light dance performances, and the ever-adorable mascots to create an unforgettable holiday celebration. Jollibee celebrity endorsers Anne Curtis, Maja Salvador, and Gary Valenciano also joined the festivities and enjoyed the bright lights and colorful displays of the store.
Jollibee endorsers: Maja Salvador, Anne Curtis, and Gary Valenciano. Photo source: Jollibee
"We launched our Joyful Christmas Stores nationwide so that customers can feel and experience the joy and spirit of the season with their families and friends. We would like to invite everyone to visit our stores to create more lasting memories and make this Christmas the best one yet with Jollibee Joy," added Ching.
You may drop by any of these branches to experience the magic of a Jollibee Christmas:
>Mega Manila:
- BGC Triangle Drive
- Madrigal
- North Fairview
- Baras, Rizal
- Katipunan
- 9th Avenue
> North Luzon: Binalonan, Pangasinan
> South Luzon: Tagaytay Rotonda
> Visayas: General Maxilom DT Cebu
> Mindanao: Davao Quimpo DT
If you are not in the vicinity of these flagship stores, do not worry - all Jollibee branches are also adorned with festive Christmas displays, ensuring that everyone may experience Jollibee Joy this holiday season.
For all the latest updates, visit the Jollibee Facebook page, subscribe to Jollibee Philippines on YouTube, and follow @jollibee on X, Instagram, and TikTok.
NOTE: BrandNews articles are promotional features from our sponsors and not news articles from our editorial staff.
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