Hair care basics: What is a hair serum?


Posted at Nov 16 2018 04:25 PM

Exploring Dove’s next generation haircare regimen

Photo by Christin Hume on Unsplash

Hair has a lot of enemies when it comes to ensuring it does not frizz. Aside from the ever-present heat and harsh sunlight, there is also the factor of humidity, and chemicals used in styling or treating.

There are many fix-its for damage such as washing hair with coconut milk, or applying to hair a selection of fruit and vegetable seed oils mixed with aloe vera gel prior to washing. However, finding the ingredients and mixing them at home can take time and effort.

An easy solution is hair serum, which is ready to use and infused with essential oils and nutrients which aim to smooth out hair, making it easier to style.

There are many kinds of serum available on the market. Their main difference with regular gels, oils, or conditioners is that hair serums are lightweight and are not meant to weigh down hair, and have active ingredients that target specific issues such as extremely dry hair, hair fall, and the like. A few serums are also intended to make lifeless hair shiny or frizz-free.

Serums can be used and applied in a variety of ways - before, during, or after a bath. Whether to treat, condition, or protect hair, serums come in different forms with different benefits. 

A new innovation in our daily haircare products are those that are already infused with serums, such as Dove’s new line of serum-infused conditioners. 

Photo courtesy of Dove

The new Dove 1 Minute Serum Conditioners are the brand’s next generation of super potent conditioners. Thy are infused with the nourishing power of serum capsules for instantly recovered, more resilient hair that can undo damage in just 1 minute, allowing users the benefits without the extra steps and wait time.

The conditioners come in three variants— Intense Repair for damaged hair; Hairfall Rescue + for weak, fragile hair; and Nourishing Oil Care for dry, frizzy hair.

More information about Dove 1 Minute Serum Conditioners can be found on the Dove website and Facebook page, and can be purchased on Lazada.

For more information, you may visit Dove's website, Facebook page, or Lazada.

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