It is often in challenging, near hopeless situations where humanity's perseverance and determination shine through. A circumstance that has been prevalent these past few months. Hoping to pay tribute to humanity's strength and the people who continue to push forward against all odds, smartphone brand TECNO Mobile recently launched its new brand slogan, "Stop At Nothing."
This comes with a new brand video and a campaign called #StopAtNothing that represents TECNO's recognition of human progress and people's pursuit of purpose, potential, and excellence.
#StopAtNothing is the brand's next step in delivering on a promise of unlocking the best of contemporary smartphone technologies and making it accessible for global emerging markets. It also celebrates ''progressive mavericks'' and those ''young at heart,'' the youth who admirably stayed resilient in the face of adversity.
''We have seen how resilient and progressive society can be in the face of adversity, especially among young adults in emerging markets. No matter where you come from, what you physically look like, or which gender you belong to, people will ''stop at nothing'' to progress and find creative and disruptive ways to achieve their potential. In return, they find themselves on a joyous and exciting journey,'' said TECNO Chief Marketing Officer Danni Xu. ''And this attitude and spirit resonate so strongly that we were compelled to embrace it and position it at the very core of who we are and what we do as a technology brand.''
The campaign, which was launched in Africa in August 2021, features several above-the-line elements including a 60-second global brand video that demonstrates the resilience of the human spirit. It is supported by a strategic execution of digital, social, and PR tactics emanating from representative markets, including the Philippines, Nigeria, Kenya, India, Turkey, and Russia.
''#StopAtNothing is so much more than another brand campaign,'' said Xu. ''It represents the values and the attitude that we as a brand embrace, and TECNO's role in providing the technology they need to progress even further.''
''#StopAtNothing not only inspires, but it also cements TECNO's total commitment to supporting our consumers with innovative and elegant technology solutions that act as an enabler of progression,'' Xu added.
TECNO Mobile's goal is to continue making breakthroughs in product and experience innovations. Earlier this year, the brand announced its latest ''superpower'' – A-list Hollywood actor Chris Evans as its worldwide brand ambassador. This signing has intensified its determination to be recognized as one of the leaders in global emerging markets.
TECNO's Filipino consumers can soon look forward to a new smartphone with an anti-shake function, the CAMON 18 Premier. With this smartphone, the brand makes it possible for everyone to experience mobile technological innovations that can help improve the way they work, learn, play, and live at a fraction of the mainstream price. With this latest offering, the brand stays true to its commitment to bring innovation to global emerging markets.
Stay updated on the brand's latest promos by following TECNO Mobile Philippines on Facebook. Visit its website to learn more about its smartphones and gadgets.
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